Our Privacy Policy
Last updated: June 1, 2018
Introduction
Ocean Reef Resort is a hotel/resort in Myrtle Beach, SC, we believe the privacy and security of our guests and visitors are of paramount importance and we are committed to protecting the data you share with us. This privacy policy explains how Ocean Reef Resort processes information that can be used to directly or indirectly identify an individual (“Personal Data”) collected through use of its website and platform.
For the purposes of this policy, Ocean Reef Resort defines the term “Guest” as any individual who has stayed or has an upcoming stay at Ocean Reef Resort and the term “Visitor” as an individual that visits our front-end website at www.oceanreefmyrtlebeach.com, and “Subscriber” as any individual who has provided contact information.
Any information stored on Ocean Reef Resort’s platform is treated as confidential. All information is stored securely and is accessed by authorized personnel only. Ocean Reef Resort implements and maintains appropriate technical, security and organizational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.
Collection and Use
The following sections cover the specifics of each of the three groups from which data is collected: website visitors, guests, and subscribers.
Website Visitors
If you are a Visitor to our website only, and not a Guest, then this section is relevant for you.
By visiting this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not visit this website. If required by applicable law, we will seek your explicit consent to process Personal Data collected on this website or volunteered by you. Please note that all consent is voluntary. However, if you do not grant the requested consent to the processing of your Personal Data, the use of this website may not be possible.
Ocean Reef Resort may collect, record and analyze information of Visitors to its website. We may record your IP address and use cookies. Ocean Reef Resort may add information collected by way of site activity. Furthermore, Ocean Reef Resort may collect and process any Personal Data that you volunteer to us in our website’s forms, such as request forms, reservation bookings, and newsletter signup forms. If you provide Ocean Reef Resort with your social media details, Ocean Reef Resort may retrieve publicly available information about you from social media.
Such Personal Data may include your IP address, first and last name, your postal and email address, your telephone number, your job title, data for social networks, your areas of interest, interest in Ocean Reef Resort, and certain information about the company you are working for (company name and address), as well as information as to the type of relationship that exists between Ocean Reef Resort and yourself.
Ocean Reef Resort gathers data about visits to the website, including numbers of Visitors and visits, Geo-location data, length of time spent on the site, pages clicked on or where Visitors have come.
Purpose of processing personal data:
Ocean Reef Resort uses the collected data to communicate with Visitors, to customize content for Visitors, to show ads on other websites to Visitors, and to improve its website by analyzing how Visitors navigate its website.
Sharing personal data:
Ocean Reef Resort may also share such information with service vendors or contractors in order to provide a requested service or transaction or in order to analyze the Visitor behavior on its website.
Cookies:
Cookies are small pieces of information sent by a website to a Visitor’s hard disk. Cookies cannot be used to run programs or deliver viruses to your computer. By continuing to visit the website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be. We may also place cookies from third parties for functional and marketing purposes. The use of cookies is widespread and benefits the surfer.
Links to other sites:
Please be aware that while visiting our site, Visitors can follow links to other sites that are beyond our sphere of influence. Ocean Reef Resort is not responsible for the content or privacy policy of these other sites.
Guests
If you are a Guest of Ocean Reef Resort, which includes anyone who has booked a stay at our property, this section is relevant to you and your data.
Guests should be aware that in booking a stay at our property, they could be disclosing information that could make them personally identifiable to Ocean Reef Resort agents and staff. The security and privacy protection implemented on Ocean Reef Resort site and booking systems does not cover this type of transfer or disclosure of personal information. For more detailed information concerning the protection of privacy when making a reservation, Guests may contact us by calling (855) 571-0904 or contacting info@oceanreefmyrtlebeach.com.
Inquires
If you wish to inquire about your Personal Data that may have been collected by Ocean Reef Resort please contact us using the information at the bottom of this policy.
Collection of Guest data
Guest data includes data from individuals who have booked or will book a stay at Ocean Reef Resort, transferred or manually entered by a Ocean Reef Resort agent into their account for the purpose of providing and facilitating a stay.
Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, lifestyle and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.
The purpose of collecting Personal Data as part of a guest reservation will vary depending on the reservation specifics and may vary greatly. For Guests in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. Ocean Reef Resort will consequently define the purpose.
Processing in the European Economic Area (EEA)
For Guests located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Ocean Reef Resort processing will take place in accordance with the GDPR.
Subscribers
Subscribers of Ocean Reef Resort include any Visitor and/or Guest who has provided relevant contact information in order to receive communications. This may be in either print or digital form. This section is relevant to Subscribers and their data.
Subscribers to Ocean Reef Resort should know they could be disclosing information that could make them personally identifiable to Ocean Reef Resort agents and staff. For more detailed information concerning the protection of privacy of subscribers, a Subscriber may contact us by calling (855) 571-0904 or contacting info@oceanreefmyrtlebeach.com.
Inquires
If you wish to inquire about your Personal Data that may have been collected by Ocean Reef Resort please contact us using the information at the bottom of this policy.
Collection of Subscriber data
Subscriber data includes data from individuals who have opted in to receive information or communicate with Ocean Reef Resort, transferred, or manually entered by a Ocean Reef Resort agent into their subscriber account for the purpose of facilitating communication.
Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, any data contained in a comments field competed by the Subscriber, and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.
The purpose of collecting Personal Data as part a subscriber record is to provide the best possible communication experience. Subscribers in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. The purpose will consequently be defined Ocean Reef Resort.
Processing in the European Economic Area (EEA)
For Subscribers located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Ocean Reef Resort processing will take place in accordance with the GDPR.
Retention and Deletion
Acceptance of these Conditions
Our Legal Obligation to Disclose Personal Information
We will reveal a user’s personal information without his/her prior permission only when we have reason to believe that the disclosure of this information is required to establish the identity of, to contact or to initiate legal proceedings against a person or persons who are suspected of infringing rights or property belonging to Ocean Reef Resort or to others who could be harmed by the user’s activities or of persons who could (deliberately or otherwise) transgress upon these rights and property. We are permitted to disclose personal information when we have good reason to believe that this is legally required.
Ocean Reef Resort Data Protection Officer
Ocean Reef Resort has a “Data Protection Officer” who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:
Ocean Reef Resort
7100 N. Ocean Blvd
Myrtle Beach, SC 29572
(855) 571-0904
info@oceanreefmyrtlebeach.com
Your Data Rights
At any point Ocean Reef Resort is in possession of or processing your Personal Data, you have the following rights:
- Right to access: you have the right to request a copy of the information that we hold about you.
- Right of rectification: you have a right to correct data that we hold about you that is inaccurate or incomplete.
- Right to be forgotten: in certain circumstances you can ask for the data we hold about you to be erased from our records.
- Right of portability: you have the right to have the data we hold about you transferred to another organization.
- Right to object: you have the right to object to certain types of processing such as direct marketing.
- Right to object to automated processing: you also have the right not to be subject to the legal effects of automated processing or profiling.
In the event that Ocean Reef Resort refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.
Ocean Reef Resort, at your request, can confirm what information it holds about you and how it is processed.
For Further Information
If you have any further questions regarding the data Ocean Reef Resort collects, or how we use it, then please contact us by email or in writing at:
Ocean Reef Resort
7100 N. Ocean Blvd
Myrtle Beach, SC 29572
(855) 571-0904
info@oceanreefmyrtlebeach.com
